As a blogger, you want to improve your performance and drive as much traffic as possible to your blog. Your great content should definitely be seen and sometimes you just need to remind your followers about your blog and your content.
As there are new social media platforms popping up every day, it can be challenging to work on all sorts of different channels. As a blogger, your day is not longer than 24 hours and you just won’t have the time to be present on all the different channels. This means that you have to make a decision about which channels to use and which not.
The social media channels are very different and which ones to use depends a lot on your target audience. In this article, we have collected the pro’s and con’s of the different channels.
Facebook is one of the first social media platforms that became really popular. It was noted as a very promising channel to drive traffic to your blog. Since the introduction of algorithms and ads, the average reach of Facebook posts has decreased.
It still is one of the most used platforms, with the broadest variety of interests. Not only have we grown up, Facebook has grown up as well, and today you find users in their late twenties and onwards on Facebook.
Facebook has introduced more and more functions. There are lots of opportunities to connect with other bloggers through groups and you can also promote your content in some of these communities as well.
The algorithm gives opportunities, as this means that high performing content is shown to users more often. If you have content where it is very likely that users will interact (sharing, commenting, tagging friends) you can still be extremely successful on Facebook. Moreover, Facebook ads give you the opportunity to target your audience very specifically on a small budget.
On top of this, most other apps (Instagram, WordPress) have the option to share your content with one click on Facebook too. This means you can also be active on Facebook without extra effort.
Another quite recent feature of the app is the live video function, which allows you to interact live with your followers. Many people see high potential in this function as it also allows you to save videos for later. Facebook has also introduced a story function, which we know from Snapchat. It can for only be used for private accounts though.
Instagram is the thing to do in the blogging scene. It is a very visual app with a focus on high quality images. Especially for topics like food, fashion, beauty or lifestyle, it is very common to use Instagram to promote blog content and give followers a look into your daily life.
Since Instagram has introduced the story function, Instagram stories experienced a kind of revival, and they now have a live function too. Today, Instagram is used more than the former leader Snapchat.
Instagram is a platform that is kept alive by interaction and the community. Just posting some pictures without interaction is definitely not enough. The number of followers you have on Instagram are very valued at the moment.
Apart from that, it is an app that is just fun to use. If you have a lot of visual content, you should definitely share it here. Additionally, the story function allows you to take your followers with you and give them some insights about being a blogger.
It is also advised to to use the live function as you might get the attention of a lot of new followers. You should still have fun presenting yourself in front of the camera, so don’t get too stressed about it!
Snapchat had a big hype a while ago, but it is still very popular with bloggers even though it is used less now. As with Instagram stories, it gives you the opportunity to share your daily life with your followers. Some bloggers say that it feels more private because the users have to add you before they can see your stories. Functions like face filters and face swap are unique functions of the app and make it fun to use.
The 140 characters of Twitter have a high potential. It is crucial to interact with the community and post regularly often to be successful on Twitter and gain a certain number of followers and reach. Additionally, you should not just promote your own content but also content that is relevant for your followers. Keep the added value for your followers in mind, this helps to gain credibility and trust.
The average visibility of a Tweet is less than 30 minutes. Therefore, you need to be quick and use the right hashtags on Twitter to be found.
Pinterest is the secret tip when it comes to driving traffic. Instead of just pinning, there is a lot you can do to become successful on Pinterest.
One thing that is quite special about Pinterest is the long visibility of pins – they can be visible for up to months. To achieve this, a few things should be taken into consideration. The very first step is to implement pin-it buttons on your blog to make it easy for your readers to pin your content. There are a lot of different plugins to help you do this.
After that, you should make sure to set up a Pinterest business account. This allows you to see your Pinterest statistics and analyse them. It also gives you the opportunity to activate rich pins for your blog. These pins contain more information, your link will be more visible, and the pin description will be automatically generated from your meta description (therefore make sure to take care of your blog posts meta descriptions e.g. with the yoast plugin).
You should also make sure that there are great “pinnable” images on your blog. Vertical images with step-by-step tutorials are very popular on Pinterest. Otherwise, you can upload an optimised image for Pinterest and add the link to your article manually.
You should also be active and post regularly on Pinterest. 5-10 daily pins is a good amount, but it should be relevant content too. Your boards should be organised for the different subtopics they are dealing with. It is better to focus on specific topics first and then add more bit by bit. The board and pin descriptions are crucial as well, they should contain relevant keywords so that your content will be found easily.
Youtube is a channel that is very different from the other social media channels we have talked about. It still a promising platform and it can be rewarding to be active and comment on other videos as well as follow other youtubers. The content is visible for longer than it is on Facebook or Instagram and Youtube content can easily be found on Google.
Youtube can be used for your blog as you can embed the videos into your content and add a visual dimension to it. This is especially great for visual content such as make-up tutorials, tech-reviews, unboxings, etc.
To sum it up, different social media channels meet different blogger needs. In the end, it should be fun and not just a “duty” for you. In most cases, it is better to focus intensely on fewer channels than to casually use all of them.
Blogs with strong visual content, such as fashion blogs or food blogs, are best for channels like Instagram or Pinterest. For informative and funny content, Facebook or Twitter can be a good option. This could also be the case for family and parenting bloggers or tech bloggers, keeping in mind that the audience on Twitter and Facebook is older than that of, for example, Instagram and therefore could meet your target group better.
The most important thing is to keep your channels in mind and to not forget about them. Even though you are not using them they should look appealing in case people do come across them. If not, better to close them down or make them invisible.
In the end, you need to find out where to reach your target audience and which channels fit your needs and preferences best.