You blog statistics can tell you a lot about your blog, your readers and also what you should improve. In this article we will show how to read them, how to interpret them and how to optimise the performance of your blog. While we’ll be referencing our tool, blogfoster Insights, which provides you a good overview of the really important values, the information still is applicable to any other statistics tool such as Google Analytics.
What are Page Views?
Let start with the most basic key number: page views. This number shows how often your blog was clicked in total. This could be the home page or a blog post or any other pages on your blog. This means when a reader gets to your blog they generate one page view. Opening a blog post will lead to a second page view. This also goes for refreshed pages. Every reader will most of the times generate a few page views. Many bloggers often ask “How many page views are good?” This question is not easy to answer because a number that is regarded to be good for one blog with a broad variety of topics can be bad for another blogger with a very narrow selection of topics. Unfortunately, there is no concrete answer to this question and it also depends a lot on what you want to achieve with your blog.
What does “average time on the website” mean?
This is the average time a user spends on your website in total during one session. This also shows how much time a user spends on your website per session. The higher this value is, the better. This means that your posts are captivating and that your readers spend some time on your website.
A good orientation here can be to go to one of your favorite blogs and see how long you will spend on their blog. If the number is way below one minute, there is some potential for optimization.
What are unique visitors?
Unique visitors are single readers that visit your blog. This shows you how many different persons visit your blog. It does not matter how often they visit your blog or how many posts they read though.
What are visits (sessions)?
When a user clicks on your blog and visits different articles, this counts as one visit (also called a session). After 30 minutes of inactivity or after midnight a new session will be generated. When a person reads your blog in the morning, leaves, and gets back in the afternoon they will have generated two visits.
What does actions per visit mean?
This indicator means how many actions a user fulfills per visit. This is in most cases page views, or in other words: the number of articles they open. Therefore this number shows you how many articles a user reads per visit. The higher this number is, the more captivating your content is. You can optimise this by displaying similar posts on the bottom of each blog post or refer to other interesting and relevant blog posts.
Also tags and categories can be helpful here.
What is the bounce rate?
The bounce rate shows you how many people leave your blog straight away after the first page. This correlates with the actions per visit and you can do similar things to keep your reader on the website.
Especially Google traffic can drive this number though, because people might have just found the information that they were looking for an the leave your blog. You should still try to use this chance to gain them as new readers for more of your content.
What are referrers?
Referrers are the websites the reader was visiting before and where they found your link and clicked on it. This can show you if other bloggers linked to your blog.
What is “articles”?
In “articles” you will will find the performance of your most clicked articles of the last 30 days. This shows you how often is was seen.
What does “devices” mean?
In the devices section you can see which devices your readers use to read your blog. You should make sure that you use a responsive design so that your content will be displayed correctly on mobile devices.
Moreover you should make sure that the size of your images is not too big so that the your blog does not need to much time to be loaded and it also does not take up too much of your readers mobile data.
What is “time distribution”?
The time distribution area shows you when your website is being visited most. It is a good idea to publish new posts in this time frames so that as many readers as possible will see the new content.
What does “country” and “city” mean?
In country your are able to see which countries your traffic comes from. This gives you a lot of insights about your audience. For blogfoster it is important that the origin of your traffic is relevant for a campaign’s target audience. The cities show you if there are certain cities where you get a lot of traffic from. This can be relevant for local blogs and topics, as you will see if you reach a relevant target group.
What are “keywords” and “site keywords”?
In keywords you can see what readers have input in search engines like Google before they got to your blog. This helps you to see if your SEO strategy is successful and also to show you keywords you weren’t aware of.
Site keywords are the keywords that users searched for on your blog. This can give you a clue about the topics users don’t find on your blog. This means that you should have a look if your navigation and the categories are chosen well enough or if some topics might need their own category.
We hope we could give you some help on how to read your blog data right and how to improve your performance with this knowledge. You will find more detailed and long term information in your Google Analytics. blogfoster Insights gives the most relevant data at one glance. If you haven’t installed blogfoster Insights yet, just login to your blogfoster account and connect your blog to blogfoster Insights, to see your statistics.