This is the third article in the series. If you missed the first two, get started with the basics and effective audience targeting first. In this article we will go through the types of Facebook ads that are available and how to create your first campaign. First, it’s important to create a name for your ad. Then you can choose between creating a new ad or using an existing post. If you choose to use an existing post, you can select from any previous Facebook posts you have created. If you want to make the most out of your post, you should choose a post which has previously performed well. This increases the likelihood that the ad will be relevant to your targeted audience.
Facebook Ads – Formats
If you choose to create a new Facebook Ad, you can select five differents formats:
- Carousel: You are able to choose between two to five images or videos. With this format type you can tell a little story to your audience or present different products in a row. In this format the aspect ratio is square. For optimal image quality, we recommend an image size of at least 1080×1080 pixel.
- Single Image: With this option you can upload six different images and compare them against each other.
- Single Video: You can upload a new video video or use an existing one. We recommend using a horizontal video. It’s also important to keep it brief but engaging. Aim for a video that is no longer than 1:30. Bonus tip: use subtitles where possible, as videos on Facebook often start to play with no audio.
- Slideshow: You can create a slideshow of your videos and images.
- Collection: Collection is a new option. It works like a landing page. But the user doesn’t have to leave Facebook to look at your content.
If you create pictures on your own, they should have a size of 1200 x 628 pixel. It’s also important to check the images use dna ensure that all ads comply with Facebook’s advertising guidelines.
To ensure that your ad reached the optimal audience, it’s important to check the text-to-image ratio. Facebook has a great tool that you can use for this.
For your title you need a short text. It should be a bit like the title of a blog post – short and catchy. The text above the image shouldn’t have more than 90 characters.
CTA (Call-to-Action) Button: You can choose between different predefined buttons like “Learn More” and “More Information”, but don’t be afraid to get creative as a strong CTA can help to boost your engagement.
News Feed Link Description: In this field you should provide a detailed description of the content of the article.
The final step is to check how the ad looks across different devices before you publish it.
Now you’re ready to publish your ad. Facebook will check it within a short time and notify you as soon as it has been approved and is online.