We have already showed you some tips and tricks for organic growth and how to generate traffic for your blog. In this article, we are going to show you how Facebook Ads work and how you can use them as a blogger.
Why you need Facebook Ads as a blogger:
- Facebook is the largest social media channel in the world. Therefore, Facebook has a lot of data on their users which makes it easy to reach a lot of potential followers and users with Facebook.
- Facebook Ads can not only be used to reach new target groups but also to engage with your existing followers. Since Facebook’s algorithm makes it hard to reach all of your followers at once, Facebook Ads can be used to directly reach out to your existing followers.
- With Facebook Ads, you can expand your Facebook page and gain new followers.
Getting started: Goals and strategy
There are different goals you can achieve with Facebook Ads. For you as a blogger, it is important to ask yourself the following questions before using Facebook Ads:
Do you want to increase the traffic on your blog?
Do you want to increase newsletter sign-ups?
Do you want to gain more Facebook followers?
Do you want to have more likes and comments on your Facebook postings?
Do you want more clicks on videos?
If you can answer at least one of the questions with “yes”, Facebook Ads are a perfect tool for you and your blog.
The most important thing to remember: Even though it is compelling to use the button “boost post”, which appears under every posting, do NOT use it! Every expert in the field of online marketing will tell you the same: it is not worth it and the Facebook Ads manager gives you a lot more information and settings for your ads. The Facebook Ads manager is a tool to create and manage Facebook Ads. You can find it here: https://www.facebook.com/ads/manager
Currently, you can decide between ten different marketing objectives for your Facebook Ads.
With the help of this objective you can reach people that are more likely to pay attention to your ads and thereby increase your reach.
This objective is the best for reaching all of your existing Facebook followers with your content – it helps you to increase the reach of your Facebook page.
Basically, campaigns for brand awareness and reach forward Facebook users to your Facebook page. In contrast, traffic campaigns can help lead Facebook users directly to your blog.
With traffic campaigns, you can reach people who like to visit websites. This type of ad is for bloggers who want to gain as much traffic on their blog as possible.
Engagement campaigns are perfect for reaching Facebook users who are more likely to like, comment and share your Facebook postings.
Videos gain more and more popularity on Facebook. With this objective, you can promote your Facebook videos.
With lead generation, you can collect important information about users who are interested in your blog. Lead ads are forms that can be directly filled out on Facebook by your target group. This objective is the perfect choice if you want to gain more subscribers for your newsletter for example. Disadvantage: You have to export the data from Facebook and import it to your newsletter tool by hand.
With conversion campaigns, you can encourage users to perform valuable actions. If you have an online shop, you can encourage users to buy your products or if you are offering online workshops, you can lead users to register for it.
Next to these super helpful types of campaigns, there are also some which are irrelevant for bloggers: app-installs, product catalog sales and store visits.
As you can see: Facebook Ads can be an important tool for bloggers. The next article will give you insights on how to create Facebook Ads.