You have an Instagram account filled with amazing photos from your travels, restaurant visits and your latest #ootd. You know how to create the perfect flatlay, your photos are clean and your posts are polished. With such great content, you’ve started racking up followers and now you’re considering how to take it to the next level with Instagram collaborations and sponsored posts.
But how do you get Instagram sponsors? Where do you start? How do you approach brands for Instagram collaborations? If you’re just starting out, this can seem daunting, but it doesn’t have to be. We’ve put together five simple steps to help you to get Instagram sponsors.
Step 1: Realise you already have what brands want
When you first start thinking about getting Instagram sponsors, it can seem like an insurmountable challenge. With so many influencers in the market it might be hard to see where you can fit. But it’s important to realise that if you have a strong visual identity, post regularly have organically gained a loyal and engaged following, you have precisely what brands are looking for. It doesn’t matter whether your reach is 3K or 300K, an engaged audience that looks to you for recommendations is a powerful thing and Instagram collaborations are built on this.
Step 2: Get to know your audience
You might already have a pretty good idea of what your followers enjoy seeing, but if you want to get Instagram sponsors, you’ll need to need to really understand your audience. Knowing the location, age range, gender distribution and post performance is essential. This will be great guidance for future posts, helping you to provide content that you know your audience will enjoy. The other major benefit is that you can clearly communicate your niche and audience to brands interested in Instagram collaborations. You will be able to tell a brand more about the audience they will be reaching if they collaborate with you and what kind of engagement they can expect.
Step 3: Create a media kit
A media kit is an influencer’s business card. A great influencer media kit gives you a professional appearance and helps you to present your influencer potential quickly and effectively to potential brand partners. When done well, brands can easily visualise a potential collaboration with you. Another bonus is that you don’t need to write long emails to introduce yourself when pitching brands for potential collaborations and campaigns. If you’re not sure what should go into your media kit, we have a great media kit template you can download, customise and start using.
Step 4: Choose brands that fit
If you’ve followed the above steps, you should have a clear idea on what your niche is, who your audience is and what posts work best. You should also have a pretty great media kit that showcases this information well. That should all make finding Instagram collaborations easier. Now that you’ve done the prep work, it’s time to think about who you would like to work with.
A great way to start is to focus on the brands you already use. If you post about fashion or beauty, is there a brand you always wear or a product you love to use? If craft is your thing, where do you like to shop? A shout out to these brands can catch their attention. If they like it, it could be a great way to start a conversation about an Instagram collaboration with them. Another great way to do this is to join blogfoster. We find exciting brands for you and help you to create sponsored posts!
Step 5: Stay authentic
This is probably the most important step. Getting Instagram sponsors and working with brands on Instagram collaborations is great, but it’s important to remember that your followers come first. Staying authentic and maintaining your visual identity and voice is essential to keeping a loyal follower base. You wouldn’t want to lose followers by littering your Instagram with posts that no longer fit your personal brand. Stay focused on what you enjoy, post content that feels like a good fit for your feed and enjoy the benefits of being an influencer!
How did you get your first Instagram sponsor? What advice would you give to find Instagram collaborations? Tell us in the comments and share this on social media!