Blogs. Today there are many different blogs, which cover an array of topics. This means that anyone wanting to create a new blog should have a clear idea of their blog niche, what topics they will cover and the audience they are writing for.
Deciding on your blog niche is an important step in differentiating yourself from the crowd and driving more traffic to your blog. It will also help you to be seen as an expert in your area.
Think of it this way: if you wanted to buy a new laptop, you’d rather head to an electronic shop than a supermarket, right? It’s the same for your audience. If they are interested in baking, then the more relevant and targeted your content is, the more likely you are to attract readers that are searching for this type of content.
To generate a loyal and engaged readership, it’s important to find your blog niche. But determining what that is can be tricky. Here are three steps you can use to identify your blog niche.
Identify Your Niche
Start by asking yourself a few questions:
What are your interests? What hobbies you could spend hours doing? What are you passionate about? In which areas do you have the most experience?I What things do your friend’s ask for advice about?
Of course you don’t have to be a professional in this topic, but if you have a keen interest in something or you’re passionate about it, this is a good place to start.
But if you want an engaged audience, try to ensure that this topic isn’t too broad. Try to find the sweet spot between a very broad blog and a very narrow one e.g. vegan baking.
Next, consider your target audience.Many people will initially visit your blog for two main reasons: either to be entertained or to find resolutions for their problems.
If you’re not able to fulfil one or both of these , it is possible that your blog will not be successful in a long-term. Try to ensure that all the content you want to create for your blog provides value to your readers.
Assess Your Blog Niche
If you’ve found your blog niche, great! Now it’s important to assess it so that you can understand where your blog would fit into the blogosphere.
- Relevance: See how many hits it has in a Google search. This will serve as a good indicator of how many people are interested in this topic.
- Futureproof: If you’re blog is too niche or too topical, it may not be relevant after a period of time. You want to choose something that allows you to create evergreen content and will still be relevant in a year’s time.
- Competition: There should already be some blogs that cover a similar niche to you. This is an indication that there is an audience already interested in the type of content you want to create. But check that there aren’t too many as this will mean you are competing in a saturated market. If you have chosen a popular blog niche, consider how you can narrow it down further.
The perfect blog niche is a combination of your interests, your expertise and the problems your readers are attempting to solve. If you found an overlap between these three aspects, you significantly increase your chances of running a sustainable, popular and successful blog.
Of course it is not just your content, which ensures the success of your blog. Design is a very important aspect of your blog’s appeal to readers. Want to achieve a more attractive blog design? Check out our article on the secrets to good blog design.