Three of the main goals you will likely have as a blogger are to: drive traffic to your blog, gain a loyal readership and to encourage them to share your content. Getting newsletter subscribers for your blog will help you to achieve all three. Why? Because a great newsletter will create a more engaged audience. If your audience is engaged, they are more likely to read and value your content. They will be alerted when you post new blogs and this will generate the initial traffic to a new blog post. Plus, the more your content is viewed as valuable, the more likely they are to share it, thus increasing new traffic.
The ‘why’ seems simple enough. So let’s focus on the how. How do you increase the number of newsletter subscribers for your blog? Here are 4 methods you can use to boost your newsletter subscribers.
1) Start with the Content
The content itself will be the main driver for your readers to sign up to your blog newsletter. So make sure that every piece of content you create and publish is:
Valuable: Everything you produce on your blog should be valuable to your readers. The best blogs are visually appealing, easy to navigate and provide answer or solutions. The higher quality the content, the more your readers will want to see.
Engaging: Ensure that your tone of voice feels authentic. The more you speak to your readers on a level that feels accessible to them, the more likely they are too engage with the content. A great measure of this is the number of comments and social shares your content is getting.
Focused: You have a niche and you have built up experience in this area. That’s why your audience reads and loves your blog. The more you align your content with your niche and your audience’s interests, the better your content is likely to perform.
Not sure what you can cover in your newsletter? Read our tips on creating a successful newsletter.
2) Create Great CTAs
So your readers enjoy your content and are engaged. This increases the chances that they will want to receive content direct to their emails. So when they start looking for ways to stay up to date with your blog, you need to make this as easy for them as possible.
Make sure that your CTAs and sign-up forms are in a clear place on your blog. This depends on the layout of your blog, but a form that pops-up near the bottom of a post or a prompt when they land on the page to “Stay in Touch and Get the Latest Updates” is a great way to alert them to your newsletter.
3) Give Them an Incentive
A good way to get readers to sign up to your newsletter is to give them an incentive. This will of course depend on your blog and what you write about, but providing an additional incentive and gated content can be very compelling. If you’re a health and fitness blogger, it could be: “Sign up to my newsletter and get my personal nutrition guide free”. Think about what might be valuable to your readers and try to tailor your incentive to what would peak their interest.
4) Give Them Options
Sometimes readers can feel hesitant to sign-up to a newsletter because they’re concerned about getting bombarded with emails. We all have those newsletter which we started off really enthusiastic about and eventually ended up in the junk folder. Once you’ve gained more newsletter subscribers for your blog, don’t lose them! One of the best ways to accomplish this is to give them an option to decide how often they receive your newsletter.
This will give them control over how much they see. Plus, they can change it at any time based on how interested they are.
Remember, you don’t have to make things harder for yourself. Using a tool like MailChimp can help you to organise your lists, create great looking templates and automatically unsubscribe users for you.
Using these tips can help you to get more newsletter subscribers for your blog. To ensure they are really effective though, make sure you’re posting regularly and sharing on social media to make the most of your content. If you found this helpful, don’t forget to share!