To become a professional and successful blogger is not easy but it’s not impossible if you keep a few things in mind. Sometimes it’s the small stuff that makes a big difference! Especially if you want to make money from blogging, it is crucial to make a good professional impression. In this article, we have collected some easy steps to optimise your blog.
Optimise your blog in 12 easy steps
A perfect “about” page
The “about” page is totally underestimated and it can sometimes be challenging to write about yourself. In your blog statistics, you can see how often this page actually clicked on and you will be surprised! As this is the first stop when someone wants to get to know you better (followers as well as potential collaboration partners), you should always make sure that it is up to date. It should contain information about you and your blog, and it is extremely important that what makes you and your blog special is clear. A good quality “about” page is crucial when it comes to professional blogging.
Clear navigation and categories
As a blogger, you can quickly lose the big picture in regards to your great content and articles as you create new content daily. Therefore, it is important to make a professional impression here as well. For the users, it is essential that they find what they are looking for in your categories, otherwise they might miss some of your great content and not come back again. It is also a good idea to check your articles on a regular basis to make sure everything is up to date.
Avoid broken links
If you want to bring your blog to professional level, broken links are a big no no. First of all, this will affect your Google ranking negatively. Moreover, there is nearly nothing more unprofessional than receiving 404 pages as a reader or potential collaboration partner. There is a plugin to easily avoid and check for broken links for wordpress.
Use internal links
Internal links have a high potential. First of all, it is important for your SEO – to link to other relevant content in your own articles keeps the reader on your website. They will be happy to see that there is more regarding that topic!
Showing related posts on the bottom of your articles is also a great opportunity to show readers more related content. You can easily do this with different related post plugins in case your theme is doesn’t come with this function yet.
Use a blog newsletter
A blog newsletter is a great opportunity to stay in touch with your readers and also remind them about your content. You can create incentives for people to sign up for the newsletter with freebies. You should send out your newsletter on a regular basis but not too often so that you don’t annoy your followers. You should also try to fill it with relevant content for your followers, which they are likely to click on.
Integrate Social Media Sharing Buttons to your blog
Social Media Sharing Buttons make it possible for your readers to share your awesome content on their channels easily, which in turn will attract other readers to your blog or social media channels. Social Media Sharing Buttons can be implemented easily to your blog.
Activate rich pins and integrate pin it buttons to your blog
Pinterest is a medium that should not be underestimated when it comes to professional blogging. It can drive a lot of important traffic to your blog. In our post about social media for bloggers, you’ll find some more information about how to activate rich pins and pin it buttons for your blog.
Know how to read your blog statistics
If you want to blog on a professional level, you should take a look at your blog statistics regularly. Where does the traffic come from? Which articles are being clicked on most often? Your numbers will tell you a lot about how successful your blog is and it also gives you a lot of information about how to analyse and interpret these numbers to improve your blog traffic.
Optimise for blog for mobile devices
Most blogs are read on mobile devices. Find out in your blog statistics (e.g. in blogfoster Insights) how many people are viewing your content on a mobile device. It is important to have your blog and content optimised for mobile readers to improve the user experience!
Review your content on a regular basis
If you have been blogging for a while, it is crucial to check your content to make sure it is up to date, if the images work, etc. As interested readers will also check out older posts, it is also crucial to show that you care about your content, even it is an old post you don’t love anymore. All of your posts, old and new, should still all make an overall professional impression.
Draw attention to your blog
If you create great content you want it to be seen! Sometimes it is not only important to have great and professional content, but to make sure people can see and find it too. It is a good option to post on social media – Facebook Groups are a great option to promote your content (but you should not overdo it).
Network with other bloggers
To be a part of a network with other bloggers can be very rewarding. By creating projects together, you can generate backlinks that will improve your Google Ranking. Additionally, projects with other bloggers might also get you some new readers out of their followers. On top of that, it can be great to have some contacts to ask for any blog related questions like collaborations or wordpress.
Becoming a professional blogger is not rocket science but there a few things to look after regularly when you want to run successful blog. You should always have your readers and followers in mind as they are the ones who make it possible for you to be successful with your blog, and also eventually run sponsored post collaborations and make money with your blog too!