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How to Find Influencers for your Brand Collaboration

As a brand or marketer, it would be perfectly rational to think that the best way to reach your influencer marketing goal, whether that be brand activation or lead generation, is to find influencers with the biggest following. But choosing an influencer based on their 150k+ followers won’t...

Anatomy of a Blogger

Check these data about the blogger community and discover which age segments are more popular, which technology they use, which days and hours they blog more often, and which topics they talk about.

IAB Categories for Blogs

How to categorize a blog has been an undefined area. There are different methodologies and the final classification sometimes is based on a personal approach. In this post you can discover which are the categories defined by IAB that will turn into the industry standards.

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